How Whisper Blooms Began

Interview with Kateryna Buhai Co-founder of Whisper Blooms

HOW DID YOUR JOURNEY WITH FLOWERS BEGAN?

I’ve always been the kind of person who loved creating things with my hands.

Since childhood, I had two sides living inside me at the same time: creativity and a quiet wish to build something of my own.

Flowers were around me long before they became my work.

My dad always brought flowers to my mom.

At my grandmother’s house, flowers were everywhere.

I loved going into fields, picking wildflowers, bringing them home, and trying to make something beautiful out of them — just because it made me happy.

WHEN DID THIS PASSION BECOME SOMETHING MORE THAN A HOBBY?

As I grew older, that love didn’t go away. It only changed shapes.

I started working with dried flowers, making wreaths, collecting pinecones, drying oranges, creating decor with my hands. It never felt like “a phase.” It felt like something that was part of who I was.

Around that time, I also began to truly care for flowers — learning how to change the water, cut stems properly, and understand what each flower needed to last longer and look its best. I loved watching how they opened day by day and slowly changed.

DID ANYTHING INFLUENCE YOUR EYE FOR STYLE AND COMPOSITION?

I also spent some time working in hospitality, surrounded by beautiful interiors in hotels and restaurants.

That world taught me to see details differently and understand how space, light, and design create emotion. It quietly became part of how I see and create today.

WHEN DID YOU REALIZE THAT FLOWERS ARE WHAT YOU WANT TO DO PROFESSIONALLY?

At one point, I reached a place where I honestly didn’t know what I wanted to do with my life.

So I asked myself a simple question:

What can I do for hours without getting tired?

The answer surprised no one: flowers.

That’s when I decided to take it seriously. I found courses, enrolled, and soon started working in a floral studio. I began as an assistant and slowly grew into a florist role, learning the craft from the inside.

But I wasn’t only learning how to make bouquets.

I was learning the whole system: how supply works, how flowers are ordered and stored, how teams are built, how pricing works, and how this industry actually lives and breathes.

And for the first time, I realized something important:

When I created bouquets for other people, I felt the same joy I once felt making flowers for myself.

Knowing that someone would receive an arrangement, smile, and feel something — that became one of the best parts of this work.

TELL US ABOUT YOUR FIRST STUDIO

My first studio was online. It was called Flowers Lace Studio.

It was small. It wasn’t perfect.

But it was mine.

It was the first place where I allowed myself to say:

“This is something I am building.”

And still, deep inside, I felt — something was missing.

Then I met Anna.

HOW DID YOUR PARTNERSHIP WITH ANNA BEGIN AND HOW DID IT LEAD TO CREATING WHISPER BLOOMS?

At that time, I was doing competitor research, and someone once told me something that stayed with me:

“Competition is outdated. Know your competitors. Talk to them. Support each other.”

I saw Anna’s profile and felt like I should reach out.

We went for coffee.

One coffee became many conversations.

Then help. Then support. Then joint workshops.

At some point, we realized — this is no longer collaboration. This is a partnership.

So we created Whisper Blooms together.

For us, Whisper Blooms is not just a floral studio. It’s a place where flowers become messages.

Where every arrangement carries emotion, memory, intention.

We believe flowers can speak. Quietly. Honestly.

And if you’re here, reading this —you’re already part of this story.

With Love,

Bloom On